color me happy. color me true. For truly terrific color week after week, take a permanent vacation from the color-stripping sulfates and drying salts in ordinary shampoos. Instead, discover this color preserving shampoo with naturally gentle cleansers that kiss your hair clean without dulling your locks. Vitamin rich plumeria, pineapple, and papaya nourish over-processed or damaged hair cuticles. Your color stays vibrant and hair feels naturally soft and healthy. Welcome to island happy hair. for color treated hair pH balanced no harsh sulfates or heavy silicones